The story behind Love and London
Jessica Dante is the founder of Love and London, a digital media company that helps London tourists to visit like they live there.
Jess started the brand in 2015 with just a few Youtube videos about how to experience London as a tourist. She didn’t know much about Youtube and what it took to create a successful channel, but through tons of research and trial and error, she saw success in just a few short months.
As her Youtube channel grew, so did the Love and London brand and the audience’s trust in Jess’s ability to help them have an amazing time in London. She started to offer paid travel guides, vacation photography services, trip planning calls, and more. Revenue grew, and she took on a team of freelancers to help her create a bigger and better brand.
With over 350 videos, 250,000 subscribers and 25 million video views, Love and London is now the city’s largest YouTube channel for tourists. It’s been featured by major publications like Refinery29, BBC Radio 2, Newsweek, Forbes, and more. The team has grown to 15 (and counting) and in 2024, Love and Paris will launch.
Some of Love and London’s videos …
Branded content
Love and London has executed campaigns for Take Walks, Eating Europe, BetterHelp, Notion, Chinatown London, Hilton, JobToday, Bimble, HumanForest, Jose Cuervo, L’Orbe Vodka, Rekorderlig, and other partners.
Love and London has been a brand ambassador for Google Pixel for multiple years and has produced sponsored videos seen by millions of people.
Digital guides
Love and London’s main revenue source is sales of digital guides from the Shopify shop.
The London itineraries are the most popular product line, having sold thousands of copies.
Other digital guide lines are also on sale in the shop, and in 2023 shop sales averaged £16,000 per month.
Love and London’s future
The company has ambitious plans to expand into more cities, open a brick-and-mortar shop in London, and find other ways to help tourists explore the city in a unique way.
To promote your brand to Love and London’s audience, please email the Brand Partnerships team: rebecca@septembertalent.co